Get the Inside Track
Readers of the Advisor learned, well ahead of the crowd, about:
- How to get more profitable clicks out of the content-targeting
(non-search) ad inventory offered by Google – without the
fear and loathing and click fraud!
- Dynamic Keyword Insertion – pitfalls
- Practical Ethics – dozens of clients and thousands of
readers have listened to my rants about the types of things that
will turn your customers off… no one regrets an opportunity
to convey a squeaky-clean image
- Google AdWords Quality Scores: Truth and Rumors – Since
quality-based bidding was launched in August 2005, I’ve
been on a dogged quest to unearth pertinent details, cut through
ambiguities in Google’s official statements, provide case
study support for theories, and in general, tell you how this
complex algorithm really works. In the Advisor I’ve published
several exclusive interviews with Googlers about this topic.
This pursuit of the real story about ad and landing page quality
will only continue.
- Tips on how to address the “human element” at the
search engines, to get things done and to get your case heard.
- Explaining the weirdness of matching options, and how careless
use of them is losing you money
- That only scratches the surface, but it should give you an
idea.
In short, for a small investment, many of my readers have profited,
big-time.
Sometimes this turns into consulting leads for us, so it’s
a two-way street. But I tell you, I am also very happy when someone
learns so much from our materials that they profit on their own
steam! I still remember in 2004 when Frieda L., with a site then
called CrystalPorcelain.com, came to me for AdWords “help.” Her
account was so perfectly built, I could only improve it so much!
She had taken all the advice from my 2003 edition of the Google
AdWords Handbook and implemented it nearly perfectly. (Things got
more complicated when she and Michael expanded their business,
and launched a new site, so we actually did work on the more complex
account for them.)
Actionable Information for Paid Search
 Anyway… for
2008 and 2009, I’ve decided to kick it up a notch! Because
the need for cutting-edge, actionable information in paid search
and related areas is greater than ever.
Have you noticed an increase in specialized online marketing training
seminars lately? That’s because things change so fast, there
is a huge shortage of places to get grounded in any specialization,
especially when it strays ever-so-slightly from the area you work
in day to day.
In the paid search area, I certainly deliver training seminars — sometimes
full-day seminars in a private corporate setting. But quicker hits
and online digital content can be a quicker way to get up to speed
(no need for travel, hotels, etc.).
When it comes to the sea of information floating around out there
— some of it is inspiring, some of it is informative, some
of it is entertaining — but
the vast majority of it is dreck. Essentially, there are people
who are going to waste your time, and then, there’s a “club” of
serious solid people who can teach you what you need to know, in
minutes. You probably know some of the names. I’ll have some
of those big names on as guest speakers, but not if they want to
talk about the weather or the Boston Red Sox. If they promise to
give you actionable tips from their area of expertise, they can
come on my “show.”
If you’re like me, you have less time than you ever did
for general-interest interviews and blathering. Sure, I still have
a bunch of blogs in my feed reader, but when it comes to other
distractions… well, who’s got the time? I love general
business books and books that expand my mind. I even read those
as pleasure reading! But for work, I’m looking for information
I can use right away. I’m pretty sure a lot of you feel that
way too.
It's Show Time
 So
what is the “show”? It’s a combination package
of a meaty issue of the Page Zero Advisor newsletter, delivered
every other month; and NEW biweekly “PodRants” designed
so I rant and rave about PRACTICAL, campaign-related stuff. It
won’t all be minute detail. We’ll alternate between
detailed tips and tricks, and mind-expanding concepts that will
help you strategize better. And as I mentioned, our special guests
will be invited on only to give you really helpful advice… not
pitch stuff or talk about their dental work.
If you like the cut of my jib, or my haircut, or even — I
sure hope! — the stuff I just said above, please share your
email address in the box below to be notified of the launch of
the new “show”. You’ll be offered an introductory
price on this premium, profit-oriented content. We respect your
privacy. Your email address won’t be shared with any third
party, or used for any other purpose but notifying you of the upcoming
launch of the new Page Zero Advisor and PZ PodRants package.
Sign Up: Be Notified When You Can Subscribe
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Free Sample Issues
Below are two sample issues of the Page
Zero Advisor. See first-hand the
quality,
actionable information and insight you'll get from the newsletter.
1.
Page Zero Advisor Newsletter: November 2007
- Conversion Testing Is Hotter Than Ever (Book Now)
- The Types of Biz Models That Are Getting Google Slapped,
(or Downright Boxed About the Ears)
- Mastering Panama: It’s Time to Get Yahoo Rocking
- Google Trying To Behaviorally Target Ad Serving – Ouch,
Say Us
- PPC Assurance – Get a Handle on Invalid Clicks and
Scary Patterns
- How’s Your Year-Over-Year?
- Seasonal Strategy: Google Discloses Conversion Rates, CPA
Trends in Holiday Period
2.
Page Zero Advisor Newsletter: October 2006
On the relevancy component of Google
AdWords Quality Score:
- Keyword Relevance
- Torso Words
- Quality Score
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