Google AdWords Handbook

"Most of the people who try to sell you search engine optimization are just ripping you off. Inside Andrew Goodman's special reports, though, I've found real, common-sense approaches that ought to work for just about anyone. Teach a man to fish..."

Seth Godin
Author, Meatball Sundae
 

Taming Google AdWords

Google AdWords is the largest advertising opportunity on the Internet today, bar none. Google will make more than $10 billion this year from the program. There are other search engines, but our private data show that for many websites, Google refers up to 75% of search traffic. (Even the aggregate figures for the U.S., from leading metrics agencies, show Google's market share to be over 60%, which is probably an understatement.) That's market dominance. This 2,000 lb. gorilla-sized fact of life facing today's marketer is a big part of why I've felt it necessary to spend the last five years of my life unraveling Google's mysteries.

Hundreds of thousands of advertisers are using AdWords, but only a minority will truly thrive.

I've been teaching advertisers all the details of how to benefit from AdWords since I released the very first Google AdWords Handbook in March 2002. My company, Page Zero, actively manages a large number of paid search campaigns, from small companies right up to the biggest. In 2005, I published Winning Results with Google AdWords (McGraw-Hill, 2005).

As an advertiser, you need every edge you can get. The AdWords Handbook has original insights of its own, but just as important, if you buy now, comes with a FREE subscription to my premium newsletter, Page Zero Advisor. It also comes with free supplementary information (in audio and newsletter format) unlocking the mysteries of the latest quality score algorithm, and addressing tough topics like click fraud.

Online marketing is a contact sport. Like you, my clients and I have been knocked down some of the time, and have bounced up off the canvas to triumph over adversity, using the knowledge we have at our disposal and leveraging important relationships with industry experts and insiders.

Anyone can jot down a few "tips" and pretend to be helping you. But few can help you grasp truly fundamental principles in combination with *up-to-date* intelligence about the way AdWords works right now. How up-to-date? When you hear some of our audio interviews and read the newsletter updates, you'll see that I gather intelligence from the most important places to bring you fresh, accurate news you can't get anywhere else. Foundational info, plus fresh tips: that's what I offer to Handbook (+ Free Subscription) buyers.

If you order today, you get the following:

• The Original Google AdWords Handbook by Andrew Goodman
   
• A premium subscription to the Page Zero Advisor, a newsletter that is ONLY for premium buyers of this product (plus access to the full archive)
   
• Possibly most important, critical updates on Quality Score (Google's complex method of ranking ads) for 2007 — available to all members in the subscriber area, in the form of recent newsletter updates and MP3 audio files.
  

You get all of this – the Handbook (e-book format), the premium newsletter and the Critical Update PDF – for the regular price of the Google AdWords Handbook, only $75.00.

Here’s a taste of what the Original Handbook contains:

• Reveals little-known methods of "beating" the AdWords system - tricks that Google wants you to figure out!
• Finding cheap keyword inventory – where others dare not look.
• Powerful techniques for achieving sky-high clickthrough rates.
• The best ways of lowering your average cost per click. Everyone can achieve dramatic reductions in their average cost per click on the AdWords system.
• How to harmonize the four (sometimes conflicting) objectives that you and every advertiser on the system are facing. Knowing this formula is what will keep you going when others are forced to give up.. I even explain some of the politics and economics at work "behind the scenes" at Google.
• Tactics for dramatically improving your return on investment (ROI) on your AdWords campaign. Clicks won't help you if you can't convert them to sales.
• Dozens of all-new examples from interesting client experiences, updated interpretations of trademark issues, the latest thinking on copywriting strategies, bidding strategies, editorial policies, and more.
• Easy must-do checklists and troubleshooting guides you can consult anytime.
  150 pages covers everything you need to know.
• Did I mention you also get access to the whole newsletter archive and the December 2005 Critical Update PDF, where I explain the opaque world of Quality Scores that will affect your ability to keep your ads online?

This is the closest thing you can get to hiring me for a custom seminar or hiring Page Zero for consulting services… and it’s much, much, cheaper.

If you’re spending any substantial amount on online marketing, or even considering getting a web project going, you’re going to reap this $75 value back many times over. I remember once buying an ebook about online marketing from a chap named Marlon Sanders, and the helpful advice I found in his ebook (it cost $100) was worth $20,000 to me inside of six months, by my conservative estimate. Actually, I really scratch my head and wonder about any online marketer who wouldn’t get much more than their $75 worth back out of this material. I know the other gurus like to charge a lot more, but I don’t want the price to get in the way of you getting to know my company.

With that said, I’ll get out your way and let a few of the testimonials speak for themselves. You’ve got work to do.

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Here's what they're saying about my Google AdWords report...

"Most of the people who try to sell you search engine optimization are just ripping you off. Inside Andrew Goodman's special reports, though, I've found real, common-sense approaches that ought to work for just about anyone. Teach a man to fish..."

Seth Godin, Author
All Marketers Are Liars

"The Page Zero Advisor updates alone are worth twice what I paid for the report. Andrew's updates are invaluable to our business."

Jim Peterson
ConcreteNetwork.com

"Just as I was thinking about shutting down my campaign, I read Andrew Goodman's special report, '21 Techniques to Maximize your Profits on Google AdWords.' I've been testing and refining for nearly a month now, and I can honestly tell you that Andrew knows his stuff! I've only done half of what he suggests, yet I've gotten my clickthrough percentages way up, and my price-per-click way down. Great for my small daily budget, but I can also see how a high-volume advertiser could put Andrew's techniques to good use and have them *really* pay off."

Jill Whalen
High Rankings

"In addition to learning so much from the '21Ways...' report, I look forward to the Page Zero Advisor updates every other month. They provide great insight into the changing landscape of paid search, and help to keep us and our clients ahead of the curve. I think it's great that Andrew throws this in for free - it alone is worth the price of admission!"

Dan Murray
Founder, Rocky Mountain Internet Users' Group

Hi Andrew,

Thanks to your WONDERFUL EVER SO HELPFUL report, I am now managing a PPC client myself (& a big one at that!), and I thank you for the help your report & your site has provided!

Laura Lippay

After your $75 payment is processed, you'll be taken to a special download link on our web site. The package is in Adobe PDF format, so it's in a universal format that you can use with any computer or operating system, and it's easy to print a high quality hard copy. (It's easier to read as a hard copy, so I recommend that. But it's up to you.) If you don't have Adobe Acrobat reader, you can download it free from Adobe.

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NOTE: The name of our business (Page Zero Media) will NOT appear on your credit card. Instead, your credit card will be billed by "CLICKBANK / KEYNETICS".